Are you a business owner or you are about starting up a business and you’re considering whether to market your business online or offline?
My candid advice is that marketing your business online has got a lot of amazing advantages that will overwhelm you once you understand the potentials of having your business positioned online to attract highly targeted prospects and customers.
I’m not saying offline techniques of marketing your business don’t work anymore but unfortunately these techniques are quite expensive and have long term results for the average small business owner.
So how do you overcome the challenges of marketing your business the traditional way?
You need to learn how to market your business online.
Introduction on How to Market Your Business Online
Marketing a business online can be quite tasking and frustrating especially if you are just starting out and know absolutely nothing about online marketing.
There are various ways to start out marketing your business online but you have to choose which method actually suits your goals, budget, time and the kind of business you intend marketing.
You can choose to use either free or paid marketing techniques or both depending on your budget.
Marketing your business online can be done through Blogging, Search Engine Optimization (SEO), Paid Advertising, Social Media Marketing, Video Marketing, Email Marketing etc.
All of the above methods of online marketing methods works but each of them requires some certain amount of skill, time, money and training before you can actually start seeing results.
Don’t be overwhelmed there are countless amounts of people who knew nothing about marketing online but were keen about taking their business seriously and within 90 days started seeing results in their business using these powerful proven marketing techniques which I’m about to share with you as you read on.
The Fastest Way to Market Your Business Online.
My candid opinion, the fastest way to market your business online is to learn how to capture the leads or emails of your prospects/marketers using simple, cheap but very effective techniques and tools.
To market your business online successfully you need these (3) three elements:
- A Capture Page
- Email Marketing Software (Autoresponder)
These are the basic elements you need and a well packaged and tested marketing training to start marketing your business today ASAP!
I know you might be wondering what the hell are my talking about…let me explain what these tools do for your business.
Tools for Marketing Your Business Online
1) Capture Page
This is arguably the front door of your business online. This page helps you position your business to your prospect’s needs and promises to give them a free information most times in exchange for their details which could be their name, email address, phone number or location. It all depends on what you want.
A capture page helps you ‘capture’ the details of your prospects for some free information so you can market to them in future after building a relationship with them.
There are various kinds of Lead Capture software around on the cyberspace but the one I use and recommend is Leadpages. They have very fast loading capture pages which are adapted for both mobile and desktop internet users.
2) Email Marketing Software (Autoresponder)
What this does is after your Capture Page explained above has captured the data of your business prospects or would be customers, the Email Marketing Software (autoresponder) saves the data you’ve collected and helps you segment your data also known as ‘List’ in the online marketing world.
The autoresponder helps you manage the data you have collected and simplifies your ability to communicate to your prospects or customers.
Let’s say you have a thousand people on your list and you want to send a promotional message about your business to each of your customers, instead of sending one thousand different messages to each of your prospects, you can now send one message which will be sent to every one of your prospects.
Hope you’ve got the logic and simplicity behind an autoresponder? As your business grows, an autoresponder will be a blessing to you because then you can communicate with thousands of people at once with just one message.
Really smart you be thinking?
Yes…also an autoresponder helps you bond with your prospects because you can now communicate with them on a regular basis giving them free stuffs, information and bonuses to help them like, trust and want to buy from you in the future.
Here is the email marketing software I use to capture the data of my prospects online.
I guess you might have heard the saying “Traffic is King”.
Well that’s as true as it can be. Traffic is the life-line of any business whether it is offline or online. You need traffic to remain in business, hence huge corporations spend billions of Dollars daily to advertise their business to help drive traffic to their products and services.
Once you’ve got a Capture Page and an Autoresponder in place and well integrated with each other, the next you need is traffic to help you start sending targeted visitors who are really interested in what you’ve got to offer or sell.
Traffic is all about advertising your business/ shop in this case your ‘Capture Page’ to hot prospective buyers or customers who will then buy your products in the long run.
You can get traffic from blogs, social media sites, forums, solo ad providers, search engine sites, video sites etc. There are uncountable sources of traffic online, it is left for you to decide where your ideal prospects are and how you intend reaching them.
Don’t start bothering how to figure out this whole traffic thingy.
I’ve got a well detailed training session that explains this whole concept of how to market your business online in a much clearer, easy to digest and implement procedure for both newbies and experienced marketers.
Now that you’ve gotten the basic idea on how to market your business online in the fastest way possible, you might want to get more training on how to go about putting the many little fragments together.
I’ve got a unique free training for you when you click the banner after this post that gives you an extensive training on how to market your business online.
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P.S.S If you really want to learn how to market any business like a pro online with an All-in-One Marketing System that has all the tools that helps market like a pro online Click Here.