The cyber space is filled with thousands of internet marketers trying to get in the face of their prospects using different forms of advertising strategies.
But one thing you might have noticed is everyone is trying to catch the attention of the average web surfer who gets bombarded with thousands of marketing messages from banners to videos to catchy headlines that promise everything underneath the sun.
If you agree with me we can both say the cyberspace is gradually becoming a big spam farm where everyone is pitching their business without really considering the actual needs of the average web surfer.
From experience it is almost impossible to market your business consistently online using most online advertising techniques (which are rather expensive) except you’ve got a huge advertising budget or you really aren’t keen on getting into profit too soon in your business.
One of the most cost effective way to market or sell your product or service online is through blogging!
Blogging when done right helps you build trust with your customers overtime and helps you get a steady flow of traffic to your offer without having to spend money on advertising.
The question most people have is how do I sell my business with a blog?
You can only do so successfully when you market with ‘Value’ i.e showing your business to prospective customers by first giving them useful information about solutions they are looking for.
Today I’m going to share with you 5 ways to market your business online with value using a blog.
5 Ways of Selling with Value using your blog
1) Create Better Content than others in your niche
Most blogs on the web have content that are either obsolete or in most cases have the ‘me too’ kind of content which keeps the information found on these blogs stale and outdated for information searchers.
What will help keep your blog way above of the pack is to do some kind of research before creating your blog post. After getting the keyword you want to blog about, visit the search engines and find blogs who have content related to your topic and read through them to see what kind of content they have.
After doing this is now time to go the extra mile to research and write more valuable and updated information on that topic that will keep your content fresh and relevant.
Then after you’ve written your powerful post you can contact some of the blog owners who have related posts and ask them to create a link back to your post. Most times they will agree once they see you’ve done a great job at creating much better content on that topic.
2) Use Images or Infographics to Inform Your Audience
As you already know that a picture can tell a story of a thousand words. Everyone loves visuals including your prospects, so don’t bore them with long chunks of text that makes reading your blog post a difficult task.
Look for well-designed pictures and inforgraphics that does the explaining for you in a more appealing and interesting format for your blog visitors. When your posts are more appealing to the eyes your visitors tend to share them within their sphere of influence which creates more exposure for your brand or blog.
If you are looking for how to get some valuable infographichs suitable for the wordpress platform you can visit this site to learn more about marketing with infographics.
3) Create More Informative Videos
Another way to market with value using your blog is to create more videos when teaching your audience or when trying to market your product. Videos creates some form of inter personal contact with your blog visitors and they tend to improve visitors retention on your blog which reduces the bounce rate ratio in your web site analytics data.
With videos people tend to connect more with whatever you have to say much more than just reading through text. So take out time to get out of your comfort zone and put yourself in front of the camera, you can as well use other people’s videos and embed them on your blog as long as they are relevant to what you’re blogging about.
4) Create In-depth Tutorials and Resources
Everyone on the internet are there for three (3) major reasons, to find information, to get entertained and lastly to buy something.
So if you’re creating a blog post or trying to market your product using a blog you should satisfy one or all three (3) of these needs. In order to grow the followership and size of your blog you need to make sure you provide in-depth tutorials and resources that searchers in your niche are looking for, that way you provide valuable information for free and give your product or service as a solution to the problems your visitors are trying solve.
5) Build a Brand Around Your Blog and Sell Your Expertise
As you create posts daily or weekly on your blog, make sure you intentionally start building your brand around your blog. Position yourself as an expert in your niche and gradually create some level of authority by constantly providing great quality articles, resources, videos and tutorials that are relevant to your visitors.
In a nutshell your blogging experience should be with a purpose, to position yourself as the guy or lady that people look up to when they need highly reliable and relevant solutions to problems within your niche.
This can be done but it takes time, dedication and hard work on your part.
Selling with Value Using Your Blog
Now that you’ve got an idea of how to sell with value using your blog, you can now stand way above the pack of online marketers who bombard their visitors with sales pitch every day.
Everyone loves to buy stuff that they see as valuable but no one loves to be sold to. So you need to start learning how to market with value with every blog post to build trust and a relationship with your readers overtime.
You might be saying I don’t have a blog and how do I get started, never mind I was just like you a few months ago, I got my blog started within minutes after watching this video and plugging into this system. Since I got started I’ve been learning loads and loads of cutting edge valuable marketing techniques that majority of internet marketers and bloggers don’t have access to which I’ve been sharing on this blog.
If you want to set up a blog or you need to learn how to market daily online using a value based approach with the help of a blog, watch this video that will show you all you need to know to get started.
Please comment below and share this post with your friends, you just might be helping someone discover how to sell with value using a blog.